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Social Media Director

Social Media Director

Job Title: Social Media Director
Contract Type: Permanent
Location: Sydney
Industry:
Salary: Up to $140,000 package
Reference: 2801647
Contact Name: Mark Abbott
Contact Email: mark@interactiveinc.com.au
Job Published: August 23, 2018 13:46

Job Description

Social Media Director

We are looking for a dynamic Social Media Director, to be based in Melbourne or Sydney. This individual will work to lead and implement social strategies for industry-leading brands.

We are looking for a strategic leader, critical thinker and insight expert who can help to develop compelling, cutting-edge social programs.

Responsibilities:
  • Lead the creation of the social marketing communication strategy, including social voice, content, channel, influencer and engagement strategies
  • Employ deep knowledge of social platforms/units and paid media strategy to drive the creative approach
  • Analyze a range of information in great detail, including demographics, socio-economics and the market for the client’s product
  • Ability to sift through much data to identify and bring to life unique insights that ground strategy and creative planning
  • Partner with the creative and account directors to develop creative briefs and ensure that the creative work fits the brand and is strategically focused
  • Provide comprehensive strategic counsel to the client through a deep understanding of the digital/social space, their customers and competitive landscape
  • Provide Thought leadership on all strategy & creative, social media trends & platform updates
  • Build, lead, and develop an engaged junior team
  • Define and share best practices, industry news updates, insights & newsletters
  • Support creative/ideation, execution, and evaluation/analytics

Qualifications:
  • 6+ years of strategic planning experience in marketing and communications with strong social focus; several years of agency experience is required
  • Be able to develop relationships with C-suite
  • Experience managing a growing team
  • Proven ability to nurture excellent team culture
  • Natural problem-solver, solution orientated
  • Excellence in client service, relationship builder
  • Bachelor’s degree in communications, public relations, marketing or related field; advanced degree preferred
  • Experience with using social media to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
  • Adept at explaining and applying social and digital concepts to clients – and then implementing them successfully
  • Solid grasp of social, digital, word-of-mouth marketing and online analytics
  • Ability to translate digital and social trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences


For further information, please contact Mark Abbott on 02 9114 8160 or email mark@interactiveinc.com.au

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