Job Description
We are looking for a dynamic Social Media Director, to be based in Melbourne or Sydney. This individual will work to lead and implement social strategies for industry-leading brands.
We are looking for a strategic leader, critical thinker and insight expert who can help to develop compelling, cutting-edge social programs.
Responsibilities:
- Lead the creation of the social marketing communication strategy, including social voice, content, channel, influencer and engagement strategies
- Employ deep knowledge of social platforms/units and paid media strategy to drive the creative approach
- Analyze a range of information in great detail, including demographics, socio-economics and the market for the client’s product
- Ability to sift through much data to identify and bring to life unique insights that ground strategy and creative planning
- Partner with the creative and account directors to develop creative briefs and ensure that the creative work fits the brand and is strategically focused
- Provide comprehensive strategic counsel to the client through a deep understanding of the digital/social space, their customers and competitive landscape
- Provide Thought leadership on all strategy & creative, social media trends & platform updates
- Build, lead, and develop an engaged junior team
- Define and share best practices, industry news updates, insights & newsletters
- Support creative/ideation, execution, and evaluation/analytics
Qualifications:
- 6+ years of strategic planning experience in marketing and communications with strong social focus; several years of agency experience is required
- Be able to develop relationships with C-suite
- Experience managing a growing team
- Proven ability to nurture excellent team culture
- Natural problem-solver, solution orientated
- Excellence in client service, relationship builder
- Bachelor’s degree in communications, public relations, marketing or related field; advanced degree preferred
- Experience with using social media to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
- Adept at explaining and applying social and digital concepts to clients – and then implementing them successfully
- Solid grasp of social, digital, word-of-mouth marketing and online analytics
- Ability to translate digital and social trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
For further information, please contact Mark Abbott on 02 9114 8160 or email mark@interactiveinc.com.au
