What you will be doing
- Optimise paid search, paid social and other online media accounts and campaigns, targeting specific audiences and specific keywords
- Report to clients (on a month basis) on key metrics and agreed KPIs
- Naturally communicate on a regular basis to clients updating them on campaign progress and updates.
- Account Development on regular SEM and Paid Social and execution for all assigned clients.
SKILLS & EXPERIENCE
Should have the majority of:
- You will need experience managing large media budgets.
- Experience in AdWords including Display Advertising and Re-marketing.
- Background in reporting on campaign successes.
- Setting up both media tags and Google Analytics/Adobe Analytics tags using DTM/GTM
- Capability to analyse reporting data to identify areas of opportunity and utilize conversion rate optimisation tactics (i.e. A/B, split-testing etc.)
- Very strong verbal and written comms skills.
- Must be Certified in Google AdWords, Google Analytics and proficient in Facebook & Snapchat Ads.
- 1-2 years of experience agency or in-house environment. Strong time management skills with a proven ability to focus on multiple clients.