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Digital Marketing Manager

Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Sydney
Industry:
Salary: Up to $110k + Super + Car
Reference: 2701329
Contact Name: Ash Budden
Contact Email: ash@interactiveinc.com.au
Job Published: July 17, 2018 12:17

Job Description

My client, a well known national and international brand, is currently looking for a Digital Marketing Manager to join a growing team. This role is divided into 3 main parts- SEM always on management, UX management and ongoing web management. 

This is a great role for someone who is eager to own a large portion of the digital transformation strategy and make a real difference to the business within an industry which is about to go through rapid, but exciting change.

SEM always-on management:

  • Develop and manage the large always-on SEM and AdWords programs 
  • Collaborate with media buying agencies to implement innovative trials to find efficiencies
  • Communicate updates to global HQ on successful trials in order to share learnings
  • Work closely with Google to find efficiencies and innovative ways to use search media
  • Provide expert consultation to other departments within the business
Website UX management:
  • Create and rollout the website strategy across the network 
  • Analyse, test and evaluate partner websites on a day to day basis to identify best in class functional UX examples
  • Work with agencies to rollout identified best-in-class UX functionality across all partner sites in order to improve the user experience and increase lead conversion
  • Visit channel partner and partner agencies across the network and provide education on UX, CX or service design principals in order to improve each site where relevant
  • Provide expert consultation to other departments within the business
Data analysis and optimisations:
  • Proactive identification of business critical optimisations through data analysis to identify efficiencies across SEM and partner websites
  • Analysis, measurement and reporting of partner websites and SEM directly to the Digital Transformation Manager and General Manager of marketing
Requirements
  • At least 4+ years of experience in a consumer first, digital focused company
  • Have a strong understanding and experience within a user experience background
  • Have experience with working with all the relevant tools including Google Analytics and Google Adwords
  • A proven track record of high performance, working with large budgets in a previous role in digital
  • Be a very strong and confident communicator.
For further information, please contact Ash Budden on 02 9114 8160 or email ash@interactiveinc.com.au

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